Her latest development is a pioneer of the ‘female-friendly’ dating app, requiring women to send the first message after the two of you match with each other – though they only get 24 hours to do so to encourage them to be proactive.
The hope is to save women from the barrage of dick pics and crude one-liners Tinder gets flooded with, but the cost is that as a guy, you lose most of your agency.
Download: i OS / Android / Windows Shtick: Shows you 12 daily matches that are in your Facebook social circle (friends of friends, etc.) Hinge users are 99% college educated, 90% are between 23-36 / Most popular industries include banking, consulting, media and fashion / Live in 38 cities total / 99% of downloads are coming from word-of-mouth. Hinge is one of a clutch of apps that try to leverage your existing social network.
Once you connect your Facebook account, it recommends matches you have mutual friends with – letting you know their employment and education, then giving you the chance to chat if you both like each other.
Tinder's founders bragged to us about the number of female users when it launched last October, and though they didn't have fresh numbers, the app has received a lot of vocal approval from women online, including female tech writer Jenna Wortham, who says "there’s something about Tinder’s simple, flirty interface that is undeniably fun." This acceptance might have something to do with the fact that unlike every other hook-up app out there, which were birthed by men, as Ann Friedman notes in So far hook-up apps haven't catered to women because they lack certain protections that the XX-demographic likes when meeting potential sexual partners, argues Friedman: "women want authenticity, privacy, a more controlled environment, and a quick path to a safe, easy offline meeting." Perhaps because of its single female voice, Tinder offers a lot of those things mostly by way of Facebook.