Since the name was usually on the pickguard, this meant cutting out the Burns name and gluing a piece of pickguard material engraved with the Baldwin name over it.
Once the existing Burns parts were used up, the Baldwin logo was incorporated into the parts, as normal. B.66 Deluxe, Bison, Baby Bison, Hank Marvin, Jazz Split Sound, Vibraslim, Double Six (12-string) and Virginian.
In the late ’50s he was part of Burns-Weill, making some of the earliest production guitars in England.
In ’60 he founded his own company, Ormston Burns Ltd., which began selling guitars branded “Burns London.” Among his most endearing guitar designs were the pointy, horned Bison and a guitar made for Hank Marvin, England’s answer to the Ventures.
Jim Burns was an affable (if eccentric) personality whose forté was guitar design and technology.